How to Maximize Your Q4 Sales with Email Marketing
Introduction: Hi, Nate Bendavid from Savio.agency here, and I’m here to share with you the exact email marketing strategy we used in Q4 to generate millions of dollars in sales for our clients. This year, ad costs will be sky-high, especially with the election year driving competition. However, with a well-planned email strategy, you can increase sales without overspending on ads. Let’s dive into the five key components of our winning strategy.
1. Prioritize Deliverability
The first step in any successful email campaign is ensuring that your emails actually land in your subscribers' inboxes. Without that, your audience won’t open or click, which means no sales. Here’s how to improve your email deliverability:
- Set up your DMARC settings
- Use a dedicated sending domain
We’ve created detailed tutorials to help you set these up, and you can find the links in the description of the video.
2. Collect More Emails
Before you start sending offers, you need the right people on your email list. Here’s how we collect emails in Q4:
- October: Use a pop-up offering early access to Black Friday and Cyber Monday (BFCM) deals.
- November: Offer "Holiday Deals" and allow people to sign up for both email and SMS alerts.
- December: Create Christmas-specific pop-ups to attract last-minute shoppers.
Each month, the pop-ups evolve to reflect the season, keeping your list fresh and growing.
3. Excite Your Audience
Once you’ve collected those emails, it’s time to warm up your audience by getting them excited about your brand. Here’s how:
- Showcase your best-selling products and their benefits.
- Highlight customer reviews and user-generated content to build trust.
- Create weekly deals that get your subscribers engaged and buying early.
By the time your big BFCM offers roll out, your audience will be ready to spend.
4. Re-engage Inactive Subscribers
Many subscribers may have stopped interacting with your emails over time. We use a couple of strategies to re-engage these users:
- Resends: Target segments of your list who haven’t opened emails in 30, 60, or 90 days. Gradually expand this segment as you warm up your audience.
- Engage chronically unengaged subscribers: Especially in Q4, this group can turn into a valuable source of revenue. BFCM gives you a great reason to re-engage them with special offers.
5. Send Irresistible Offers
When it’s time for your BFCM campaigns, make sure to send irresistible offers. We typically send seven money-focused campaigns during the holiday season. Every email follows a clear structure: header + offer, mid-section, and footer. This format maximizes clicks and purchases, driving more sales while keeping your domain’s reputation strong.
Q4 Campaign Planning Template
To make things easier, we’ve created a full Q4 campaign planner that outlines what emails to send and when. You can access the planner in the video description, which includes everything from warm-up emails in October to the major holiday offers in November and December.
Conclusion If you want to scale your email marketing strategy for Q4, check out the campaign planning template or book a call with my team. We’ll handle everything—from strategy and copywriting to design—so you can focus on growing your business. Let’s make this holiday season your most profitable yet!