From 2.5% to 20.5%Klaviyo Revenue in 6 Months
See how The Only Bean rebuilt their email & SMS program from the ground up, turning Klaviyo into a 5-figure monthly growth engine powered by flows, segmentation, and stronger deliverability.
+496%
Increase in klaviyo revenue
(Within 6 months)
From
to 20%
in klaviyo attribution
12%
lift in flow conversion rate
About The Brand:
CPG / Plant-Based Snacks
The Only Bean is a bold, plant-based snack brand known for crunchy roasted edamame, vibrant packaging, and a playful bean mascot. Their product stood out instantly but their email and SMS marketing didn’t yet reflect the brand’s personality or potential.
Challenge:
When The Only Bean came to us, email was barely contributing to revenue and retention was a consistent struggle.
- No consistent campaign cadence or strategy
- Klaviyo driving only 2.51% of total revenue
- Text-heavy emails with little design or engagement
- Strong brand assets (colors, mascot, visuals) going unused
- Little to no segmentation across the account
- Broken A/B testing logic that made performance impossible to measure
- No list cleaning, resulting in a 56/100 deliverability score and critical open rates
- Missing core post-purchase flows (first-time & repeat buyers)
- No retention flows (cross-sell, upsell, replenishment, VIP, repeat buyers)
- Underperforming pop-up limiting list growth
In short: A great product and brand, but no cohesive lifecycle system to support retention or scalable growth.
Our Approach:
We rebuilt The Only Bean’s Klaviyo account from the ground up, focusing on both performance and long-term account health.
- We rebuilt The Only Bean’s Klaviyo account from the ground up, focusing on both performance and long-term account health.
- Designing visually engaging emails using brand colors, imagery, and the bean mascot
- Cleaning the list and repairing deliverability
- Fixing A/B testing logic and implementing proper testing frameworks
- Building core post-purchase flows for first-time and repeat buyers
- Launching retention flows (cross-sell, upsell, replenishment, VIP, repeat buyers)
- Optimizing the pop-up to increase subscriber growth
- Implementing segmentation based on behavior, purchase history, and engagement
The goal wasn’t just more emails, it was a balanced system where campaigns and flows worked together to compound revenue month over month.
The Impact:
The results came quickly and kept accelerating.
After 90 Days:
- Klaviyo revenue share increased from 2.5% → 10.4%
- +415% increase in Klaviyo-attributed revenue
- 84% of Klaviyo revenue driven by flows
- Campaign revenue increased by >999%
- Flow revenue increased by 335%
After 120 Days:
- +70% increase in Klaviyo revenue vs. the previous period
- Campaign revenue increased another 22.8%
- Flow revenue increased another 78.8%
BFCM (6 Months In):
- Over $26k generated from Klaviyo in November alone
- 20.5% of total store revenue attributed to Klaviyo
- Campaigns drove 50% of Klaviyo revenue
- Flows drove 50% of Klaviyo revenue
The perfect balance 50/50 that every CPG brand aims.
Why It Worked:
- Deliverability and list health were fixed before scaling volume
- Campaigns shifted from inconsistent sends to intentional, high-engagement drops
- Segmentation ensured messages were relevant, not generic
- Flows captured revenue automatically across the full customer lifecycle
- Visual design increased clicks, not just opens
- Campaigns and flows were balanced to create sustainable, compounding growth
Email stopped being an afterthought and became a core revenue channel.
Email IS Barely Contributing to Revenue?
If email makes up only a small fraction of your sales, your campaigns are inconsistent and flows are underperforming... You’re leaving serious revenue on the table. We help CPG brands rebuild Email & SMS from the ground up.
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